How to target audience by using Facebook audience insights
Are you trying to find audience for targeting using acebook audience insights? Are you confuse to find relevant audience to improve your campaign? In this article It is descripbed how to target exact audience to improve your campaign. A very first thing to know is that you should know how to use facebook audience insights tool. Yes! You were unfamiliar to this amazing tool before this. But now it’s time to target your audience with the help of this surprising tool. By using this tool you will save about 60% of your advertising cost as well as target relevant audience. Why Facebook Audience Insights Matters A very good and impressive thing about Facebook advertising is that, it makes possible your reach to superlative audience. It keeps aware you about audience location, gender, age, education level, relationship status, interest and off course behaviors. It will help you to show your ad only those people who are really interested for a product which you are selling. Here is only 5 steps to get advantage by this amazing and free tool. 1. Find facebook audiance insights Tool Sign in your Facebook account. Click on ad.
A new page will be open. Click on manu bar. Select audience insight. You can also directly type www.facebook/ad/audianceinsights. 
2. Select Your Audience After click on audience insight, select “Everyone on Facebook” 
3. Find your “seed” audience After click on everyone on Facebook, you will be on a new page. Here you will get your seed or exact audience after selecting country, age, gender and interest. Here I have some suggestions for you before choosing interest, always, chose generic interests like traveling, shopping, sports etc. At least select one interest. 
You can select more narrow audience by clicking on advanced section. As you select more interest you will get the more relevant audience. But chose just relevant interest. 
In this section you can see how many people in a month are active on Facebook. As you can see here are also a percentage for men and women. So, it might be an extra advantage for you to see interest by gender for your product. As compare to Facebook audience insight tool we spent a lot of time to find these figures. But this tool make it easy as well as save your money. 4. Evaluate Top Categories and Page Likes If you evaluate audience correctly then it will help you to see the interest of audience for top categories, as well as popular pages in which your audience is interested within each category. 
5. Save targeted pages Save all pages which you target for your audience. And then see again the interested audience for whom you will run an ad. Because if you are unsuccessful to determine the target audience then Facebook will charge much from you for ad. Because in that case your ad may disturb the audience. So try to target audience correctly. It will be helpful for both you and audience.